Top 5 Social Apps Performance in Ukraine, Q1 2022

During the first quarter of 2022, the top 5 social apps in Ukraine on a unified platform exhibited varying performance trends in terms of weekly downloads, revenue, and active users. The data, provided by Sensor Tower, offers insights into the popularity and user engagement of these apps.

Повітряна тривога, released by Ajax Systems Inc, saw a significant drop in weekly downloads, starting from approximately 2.97M in the week of February 28 and decreasing to around 267K by the end of March. Weekly active users also showed a decline from 3.44M in early March to 2.62M by the end of the month.

Дія, developed by the Ministry of Digital Transformation of Ukraine, experienced fluctuations in its weekly downloads, peaking at about 308K in the week of March 21. The app's weekly active users increased notably, reaching 4.52M in the same week.

TikTok by TikTok Pte. Ltd., maintained a relatively stable download rate, with weekly downloads ranging from approximately 122K to 180K. The app's weekly revenue saw a significant dip to around $53K in the week of February 28, before recovering to $131K by the end of March. Weekly active users remained steady, hovering around 6.4M throughout the quarter.

Facebook, from Meta Platforms, Inc., showed an upward trend in weekly downloads, increasing from roughly 97K at the start of January to around 141K by the end of March. The app's weekly revenue remained low, peaking at $1.5K in early February. Weekly active users were consistent, staying above 11.5M throughout the quarter.

Instagram, also from Meta Platforms, Inc., saw a decline in weekly downloads from approximately 118K at the end of December to about 76K by the end of March. Weekly active users decreased from 8.52M to around 7.96M in the same period. The app's weekly revenue remained minimal, with only a slight peak of $59 in late February.

For more detailed insights and data on these apps, visit Sensor Tower.